Today, Companies need to think about the strategies or concepts that make them stand uniquely in the market place and that can influence the consumers to go and trust in their brand. For that, they show up in the market with all the new ideas and actions that can distinguish them from others.
Some new ideas that companies come over are sometimes created in such a way that they even work good for the society , too. Such campaigns are mainly purpose oriented and they last till the purposes are met.
The good points for such projects are that they serve the company in building a good relation, help customers in getting benefited and experiencing privileges, while serving society too . As we can think over, three goals are met by just a strategy and all gets their part worked but the some risks are that the consumers find it sometimes fake as the campaigns are more for publicity and for their own purposes then for the wellfare of society adn consumers.
Some new ideas that companies come over are sometimes created in such a way that they even work good for the society , too. Such campaigns are mainly purpose oriented and they last till the purposes are met.
The good points for such projects are that they serve the company in building a good relation, help customers in getting benefited and experiencing privileges, while serving society too . As we can think over, three goals are met by just a strategy and all gets their part worked but the some risks are that the consumers find it sometimes fake as the campaigns are more for publicity and for their own purposes then for the wellfare of society adn consumers.
You make a good point Riddhi, If the company is not straightforward about the purpose of the campaign, and they are exposed, that could lead to some very bad publicity.
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