Monday, July 25, 2011

Multi-Generation

The generation difference is the difference that matters at every point of discussion for social media, basically because of the change in attitude, behavior and more to that the difference in their way of reacting to the things and adopting the things.These differences can also be deliberated when we talk about the usage and adoption of social media.
Geeta Iyer is a teacher of Mathematics and she belongs to generation X, she could be said to be an active user, when we consider others from her generation,, but at the same time her usage is limited, too.
She uses the platform to connect to her daughter studying abroad and she does it by using Facebook or Skype.She also operates Twitter, Youtube but not in a broad sense, it is used either for songs during lazy days or just to kill the time.
She believes that she can be more involved in using all these tools but it does not seem to be the set priority of her life.She can use social media to connect to her students as it being a tool to stay connected with her old students and can use features of social media to bring all her students at a point.This can be done, may be by creating her own Facebook page; where all of her students can post about stuff going on in their life and can discuss about some topics and can do Mathematics oriented fun activities as she being a Math teacher and puzzles and quizzes being an interesting activity for her to do.
I am from Gen y and for me social media has total different ideology, I use twitter for debating over an on-going activity or for staying connected to big names and knowing more about the world. For me Facebook is all about staying connected to friends, teasing each other, uploading pictures,commenting, playing games and all such things. While I use youtube to listen to the songs all time and have the same application on my smartphone too; blogging and other tools like Flickr, yelp also used by me to be more in public.

We do have this gap and sometimes it can become hard to tackle with it as when you are organizing an event and you want to address as many as possible, you do not know whether through social media will you actually reach to people from each generations. As an example, if being a past student, you are planning for an event and you thought it best to use Facebook or Google Plus too spread the message, but you do not know whether you will reach all the past students as you can not contact all of them personally and you do not know, how active they are and which medium are they using most frequently.We can overcome these pitfalls may be by making all generations to use social media more effectively and making it more user-friendly than it is as older generations not being part of this development still find it difficult to use it.

Wednesday, July 20, 2011

online/offline media

http://www.charlestonparksconservancy.org/home/

The idea is pretty cool, I liked it because of the thoughts related to the idea of rewarding back to the community and society. The concept has a well established goal of making the city healthy, attractive along with developing the city by promoting the community to invite the tourists. They have tried to connect the people to the parks through websites by variety of ways like keeping them updated about the events and then allowing them to know in detail about their ideologies and vision, and more to that, anyone is allowed to become a member and the members are given name of 'park angels'. The goal is accepted, that can be said by looking at the number of angels working for the community and also the universities and institutes are helping them out in achieving their goals, which means it have been accepted. They use the SM tools like Facebook, Twitter, Flickr, Youtube and Foursqare to promote it, the methods to advertise are also impressive, as they discuss about the events on Facebook and then have conversation on twitter about the parks and plants, while on Flickr, they upload the pictures. It all can say that they are very effectively using the means of social media and the growth and awareness of the project shows the effectiveness of SM strategy. The strategy can be made more impressive by developing such websites of different cities or they can collaborate with big brand of food chain or gaming devise, that targets youth, to spread more awareness.

http://www.randombuzzers.com/

The website is developed to attract the young generation for reading and writing through means of social media.The teen generation spend more time on surfing and chatting and this is the platform where they can read the books, can do conversations with their friends about the books and more to that can also discuss with the author. The teen generation gets attracted to cool gadgets or sources that satisfy their hobbies, we have kindle as a gadget and if one thinks about the plan of providing them the reading material online, then it is a cool source that we have..The strategy is impressive as it has some valued features that could attract the members like on-going gaming and competitions and also the 'buzz bucks; store created to earn the books is a nice feature.The strategy can be improved by giving it physical identity; like creating a brand or having coupons or distributing some related stuff to promote the idea.

http://overtonecomm.blogspot.com/2008/04/case-study-roi-of-social-media-campaign.html

The buzz was created to attract the visitors to sea world for enjoying riding pleasures of their new roller coaster ride. They used bunch of online and offline to media to spread the awareness and when they counted the mathematical figures, ''social media outstripped all other tools''. The results of cost and awareness are fair enough to say how effectively social media worked for the plan of action. They used Youtube, Veoh and
Flickr to appeal and also bloggers, who were interested in coaster were invited for promotional activities.
While as means of offline tools, they had campaigns, advertisements and all the possible tools of print media.
The tools used for strategy were pretty impressive but they could have used blogging more effectively by addressing to whole family than just youths.

All the three campaigns targeted specific market and they came up with an innovative idea which had fun element along with idea of personal growth and development of the society.

Monday, July 18, 2011

VIDEO STATEMENT

In today's world, social media has become the most important tool to expand, market or establish any of the business. Business is all about the connections and social media allows the businesses to connect with millions of people domestically and globally, which in normal world it would not have.
But at the same time, it is a risky business too. The word of mouth is the base on which social media is built and any comment or tweet, against the business can adversely affect the reputation of the business.


SOCIAL 

RISKY

 BUSINESS

As per my opinion, it is a risky business but it is a business.
From small companies to big companies, companies from food industry, automotive industry or technical industry and even non profit organisations take help of social media to spread the awareness of their products, ideas or concepts within the society. Macdonalds maintains a blog to highlight the corporate social responsibility efforts conducted by the company and GM is more interested in getting directly connected to the customers for their views on design or green tech. The examples show, how the social media is connecting B2B and B2C.
But at the same time, same media is being used by the competitors and even not the competitors, the normal debate or tweets about any business can make any company to face consequences.In the case of AdAge.Com. it reported that PR agency lost it's biggest client all due to one tweet of twenty characters or less.

But the statement can be subject to change in the condition that, the information being leaked out is being moderated and the reviews or comments are not becoming a part of debate, where everyone tries to justify their argument, giving rise to any new anomaly.

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Wednesday, July 13, 2011

Kindle

NEW YORK (Reuters) - Amazon.com Inc (NasdaqGS:AMZN -News) said on Wednesday it has struck a sponsorship deal with AT&T Inc (NYSE:T - News) to sell a less expensive version of its Kindle 3G digital reader.
Amazon's Kindle 3G, which allows users to buy electronic books without having to subscribe to a wireless network, costs $189. The AT&T sponsored device, which will also include built-in ads on its screensavers, will cost $139.
Amazon in April introduced built-in advertising from companies such as General Motors Co's (NYSE:GM - News) Buick, Procter & Gamble Co's (NYSE:PG - News) Olay, and Visa Inc (NYSE:V -News), on a different version of the Kindle, which competes with devices such as Barnes & Noble Inc's (NYSE:BKS - News) Nook and Apple Inc's (NasdaqGS:AAPL - News) iPad tablet.
(Reporting by Phil Wahba, editing by Gerald E. McCormick)