But at the same time, it is a risky business too. The word of mouth is the base on which social media is built and any comment or tweet, against the business can adversely affect the reputation of the business.
SOCIAL
RISKY
BUSINESS
As per my opinion, it is a risky business but it is a business.
From small companies to big companies, companies from food industry, automotive industry or technical industry and even non profit organisations take help of social media to spread the awareness of their products, ideas or concepts within the society. Macdonalds maintains a blog to highlight the corporate social responsibility efforts conducted by the company and GM is more interested in getting directly connected to the customers for their views on design or green tech. The examples show, how the social media is connecting B2B and B2C.
But at the same time, same media is being used by the competitors and even not the competitors, the normal debate or tweets about any business can make any company to face consequences.In the case of AdAge.Com. it reported that PR agency lost it's biggest client all due to one tweet of twenty characters or less.
But the statement can be subject to change in the condition that, the information being leaked out is being moderated and the reviews or comments are not becoming a part of debate, where everyone tries to justify their argument, giving rise to any new anomaly.
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I really agree to what you are saying. It is a very fast & can help you grow your business with a tremendously great speed. But, it is risky too at some intent. But you have to remember, each coin has two sides.
ReplyDeleteIt is always better to provide something visually to convey your message as you can express your views, gestures and thoughts verbally, while in the case of writing, the thoughts can be misinterpreted.
ReplyDeleteThe one example of use of social media that aided to the public awareness and developed the interest of public is of electric car.
Here is the video link that can help to better understand.
http://www.youtube.com/watch?v=wofjkTmVgt4
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ReplyDeletei personally believe that social media is useful to be in touch with people all around the world where i cant reach.....not only that now a days even small business deals are done through it and above that it is useful
ReplyDeletefor all kind of age groups as privacy options are available nd is also easy to access
Great post. Social media can either help or hurt a business. People have the ability to bash your company publicly. They also have the ability to praise your company about a good experience they had. Its a double edged sword. I like the social strategy video, it gives both sides of the story.
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