online/offline media

http://www.charlestonparksconservancy.org/home/

The idea is pretty cool, I liked it because of the thoughts related to the idea of rewarding back to the community and society. The concept has a well established goal of making the city healthy, attractive along with developing the city by promoting the community to invite the tourists. They have tried to connect the people to the parks through websites by variety of ways like keeping them updated about the events and then allowing them to know in detail about their ideologies and vision, and more to that, anyone is allowed to become a member and the members are given name of 'park angels'. The goal is accepted, that can be said by looking at the number of angels working for the community and also the universities and institutes are helping them out in achieving their goals, which means it have been accepted. They use the SM tools like Facebook, Twitter, Flickr, Youtube and Foursqare to promote it, the methods to advertise are also impressive, as they discuss about the events on Facebook and then have conversation on twitter about the parks and plants, while on Flickr, they upload the pictures. It all can say that they are very effectively using the means of social media and the growth and awareness of the project shows the effectiveness of SM strategy. The strategy can be made more impressive by developing such websites of different cities or they can collaborate with big brand of food chain or gaming devise, that targets youth, to spread more awareness.

http://www.randombuzzers.com/

The website is developed to attract the young generation for reading and writing through means of social media.The teen generation spend more time on surfing and chatting and this is the platform where they can read the books, can do conversations with their friends about the books and more to that can also discuss with the author. The teen generation gets attracted to cool gadgets or sources that satisfy their hobbies, we have kindle as a gadget and if one thinks about the plan of providing them the reading material online, then it is a cool source that we have..The strategy is impressive as it has some valued features that could attract the members like on-going gaming and competitions and also the 'buzz bucks; store created to earn the books is a nice feature.The strategy can be improved by giving it physical identity; like creating a brand or having coupons or distributing some related stuff to promote the idea.

http://overtonecomm.blogspot.com/2008/04/case-study-roi-of-social-media-campaign.html

The buzz was created to attract the visitors to sea world for enjoying riding pleasures of their new roller coaster ride. They used bunch of online and offline to media to spread the awareness and when they counted the mathematical figures, ''social media outstripped all other tools''. The results of cost and awareness are fair enough to say how effectively social media worked for the plan of action. They used Youtube, Veoh and
Flickr to appeal and also bloggers, who were interested in coaster were invited for promotional activities.
While as means of offline tools, they had campaigns, advertisements and all the possible tools of print media.
The tools used for strategy were pretty impressive but they could have used blogging more effectively by addressing to whole family than just youths.

All the three campaigns targeted specific market and they came up with an innovative idea which had fun element along with idea of personal growth and development of the society.