NEW YORK (Reuters) - Amazon.com Inc (NasdaqGS:AMZN -News) said on Wednesday it has struck a sponsorship deal with AT&T Inc (NYSE:T - News) to sell a less expensive version of its Kindle 3G digital reader.
Amazon's Kindle 3G, which allows users to buy electronic books without having to subscribe to a wireless network, costs $189. The AT&T sponsored device, which will also include built-in ads on its screensavers, will cost $139.
Amazon in April introduced built-in advertising from companies such as General Motors Co's (NYSE:GM - News) Buick, Procter & Gamble Co's (NYSE:PG - News) Olay, and Visa Inc (NYSE:V -News), on a different version of the Kindle, which competes with devices such as Barnes & Noble Inc's (NYSE:BKS - News) Nook and Apple Inc's (NasdaqGS:AAPL - News) iPad tablet.
(Reporting by Phil Wahba, editing by Gerald E. McCormick)
I liked the merger of Kindle & AT&T on this concept. There is a good benefit for me as a customer, which is, the device is now with a cheaper price. However the drawback is I can only use AT&T network for browsing and downloading books on kindle. Considering the coverage plan which Verizon has marketed in its advertisement I feel verizon could had been a good option....But hey, 3G is free so doesn't matter much if it's any carrier.
ReplyDelete